Five Oaks Training

March 2015: After serving as Communications Manager, prepared and conducted a training session for easy hand-off to on-site successors. Topics covered included: Main Goal, FB Basic Admin Roles/Posting/Functionality, Posting/Scheduling (and liking/hyperlinking other pages), Identity (between personal and business timelines), Interacting with Comments/Messages, Mobile App, FB Ads & Promoted Posts, Twitter Rules and Differences, Character limits, Third-party apps (like MailChimp and Hootsuite), Strategy, Managing Editorial, Team Approach, Posting Frequency, Editorial Scheduling, Drafting Content for Optimal Engagement, Compelling Call to Actions when Needed, and Dealing with Negativity.